Renault, the number one European brand, launched its all new game changer, Renault Triber in India on Wednesday at an attractive starting price of Rs 4.95 lakh (ex-showroom).
Renault Triber will be available in four trims – RXE, RXL, RXT and RXZ. Each version is smartly priced at a gap of Rs 50K, providing customers a valuable advantage at every level.
It has been specifically designed for the Indian market and will offer an unmatched value proposition to customers looking at a B-segment car.
Renault Triber is a spacious, ultra-modular, fuel-efficient vehicle with attractive interiors which boasts of many modern and practical features in less than 4 meters.
“With the launch of Renault TRIBER today, we will enter the largest and the fastest growing segment of the Indian automobile market. Renault TRIBER will reinvent the game in terms of space and modularity, targeted at a wide set of customers across segments, led by the B-segment,” said Venkatram Mamillapalle, Country CEO and Managing Director, Renault India Operations.
“With its attractive pricing, Renault TRIBER is the perfect fit for Indian customers, who place a high premium on value proposition,in a car purchase decision. We foresee Renault TRIBER to be a key part of our expansion plans in India, as we look forward to growing the Renault brand in this diverse and exciting automotive market,” he added.
Renault Triber is part of Renault’s product offensive strategy, which is developed keeping in mind the mid-term objective of doubling the sales volume to 200,000 units annually in India.
Renault’s product strategy is backed by its widespread network of over 350 sales and 264 service facilities across the country, offering outstanding sales and service quality. Renault aims to double its network reach by the mid-term.
Renault also has a robust strategy to build its presence in rural markets, which offers significant growth potential. This is a new avenue that Renault is aggressively pursuing with an innovative and comprehensive strategy.
In September, Renault will kick-start an activity targeting 330 rural towns across 18 states that will be completed this year. Furthermore, Renault’s dealership teams have recruited specialized sales consultants to reach out to unrepresented rural markets.
Renault Triber is an attractively designed, sturdy, compact, roomy and modular, versatile vehicle which also achieves the feat of accommodating one to seven adults in comfort in less than 4 meters.
It is the result of a complete analysis of customers’ expectations in India which offers unbeatable flexibility. It has the largest boot capacity in its category, in five-seater configuration.
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About the author: Anurag Sason is journalist with 7.5 years of experience in mainstream journalism. He has worked in newspaper, news agency, TV and digital media. He tweets at @AnuragSason
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