Ducati, the luxury motorcycle brand, has launched its second-generation Diavel — Diavel 1260 – in India. To talk about the bike and the company’s future plans, journalist Anurag Sason has an in-depth, exclusive conversation with Sergi Canovas, Managing Director (MD) of Ducati India.
Here are important excerpts from the exclusive interview: (Scroll down to watch the complete interview)
Q1) Tell us something about Diavel 1260 bike.
Sergi Canovas: Diavel 1260 is a Diavel. It retains the core values of first (generation) Diavel.
It is a combination of a naked bike, superbike and cruiser bike. The combination of these three gives a completely different bike.
Q2) How different is the second generation Diavel from the first generation?
Sergi Canovas: First difference is in the chassis. It is completely renewed. This will help in more better handling of the bike.
Second is the engine. It now provides even more smoother delivery of torque.
And third is the electronic package. Second generation Diavel has all the electronic package, assistance which you will find in a top performance bike.
So, now you have a more performer bike with all the safety features.
Q3) How you see the Indian market for these high-performance bikes?
Sergi Canovas: When we entered in 2015, one of our best-seller models was Diavel. So, now in the second generation Diavel we have an advantage. We have a customer base for Diavel. Diavel customers are very loyal to Diavel. These existing customers will find something new. And of course, we will have new customers.
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Q4) Ducati is known for its high-end bikes. Do you also have something for the Indian upper middle class?
Sergi Canovas: Well, we are not only targeting those who want to go to the race tracks. Sophistication, stylish and performance are there in all seven families (of bikes) we have.
The brand in India is presently offering the widest range to anyone who wants to enter the premium market.
Q5) Whom you consider the biggest competitor of Ducati in India?
Sergi Canovas: Whoever with an engine, with quality in mind…could be an option for any premium bike.
Q6) What are the future plans of Ducati in India?
Sergi Canovas: We will continue to establish our brand. We will develop our dealership network to ensure the highest level of professionalism and training. We will continue to provide our customers and prospects reason to ride a bike.
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WATCH FULL INTERVIEW | Monday Talk: ‘Ducati will grow dealership network in India,’ says MD Sergi Canovas to Anurag Sason
WATCH VIDEO: Ducati Diavel 1260 Launched In India | Price, First Look And Features
About the author: Anurag Sason is journalist with 7.5 years of experience in mainstream journalism. He has worked in newspaper, news agency, TV and digital media. He tweets at @AnuragSason
The interview is taken in the personal capacity and is exclusively for this website.
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